Video Marketing for Doctors in 2019

How to Make Your Medical Practice Standout in 2019 Patients can get a prescription just about anywhere. What makes your practice special? Is it your attention to detail? Maybe it’s your bedside manner – or is it the services your office offers? Whatever the case, potential patients in search of a new physician won’t necessarily be aware of any of those benefits from simply skimming through your website or zocdoc.com profile. We all know that attention spans are short and getting shorter. The written word, while still effective, is not the best medium when trying to showcase your practice’s unique approach. That’s where video comes in. There’s no denying the power of video storytelling. Video has the power to captivate your audience and helps you make a connection with the viewer before they ever step foot inside your office. Here are a few ways how video marketing can help your medical practice: Increase Brand Awareness Jeff Bezos, founder of amazon.com, once said that “Your brand is what other people say about you when you’re not in the room.” But building a brand is tricky and requires lots of work. It’s truly an ongoing process that never ends – always shaping and tweaking but without straying too far from what your company stands for. Using video marketing, you’re able to tell your practice’s unique story and even showcase some of your happy patients with patient testimonials. Video Will Boost Social Media Engagement Did you know that in 2019 (next month!), video will account for 90% of all internet traffic? Yes, that’s staggering, but as of 2017, it already accounted for 74% of traffic. That means that if you’re not producing video content, you’ll be losing out on all that potential reach and exposure. Not to mention, video is the most shared type of content on social media. In fact, Facebook and Instagram place a higher priority on video content because of its popularity. Improve Search Engine Ranking Interestingly enough, Google and other search engines look at how much time a person spends on your site to determine whether or not you are providing what visitors are looking for when they search for a particular term or phrase and end up on your website.  And when a visitor on your site spends several minutes watching your videos, instead of quickly scanning your site and promptly leaving, Google interprets this as a sign that the website visitor found a website with information that was relevant to their Google search. Google will take note and will then be more likely to list your website higher in the search results for that keyword or phrase – a very powerful way of driving traffic to your website! Convey Information More Efficiently When potential patients are scouting the internet for a new doctor or even for medical answers, a beautifully-crafted video is the perfect way to convey that information. Video makes it easy to explain medical procedures, services that you offer, and even answer FAQ’s. Unparalleled Return on Investment (ROI) Video marketing is about more than just creating something that looks “pretty.” There are true and significant financial benefits as well. In fact, 90% of customers say that videos help them make buying decisions. Wouldn’t you want those odds in your favor? An added benefit to using video in marketing your practice is that video also has a long shelf life and can be re-purposed in many different ways. For example, you can turn your video into a blog post. This creates additional content on your website that will help optimize your site and drive search traffic back to your page. You can even pull the audio from the video and upload it to LinkedIn. Now, you’ve reached three separate audiences with one piece of content. So if you’re looking to zap some life back into your medical practice’s marketing, give us a call. We love working with driven and forward-think medical professionals who are looking to grow their practice with modern day marketing strategies.