Video is Powerful but…
So here’s something that may come as a shock to you Wise Wolf Media does not offer video production services! So you heard right – we don’t do video production services. But you’re probably thinking”hey, I’ve hired you to shoot videos for us,” or “I’ve seen some of the videos you’ve produced on your website or your social media pages.” And you’re right, we do shoot videos, but we don’t just produce videos for the hell of it. We provide solutions to businesses and organizations that are trying to solve a problem that they’re facing. Sometimes the business wants to increase their brand awareness in a specific market or maybe they want to bring increase their sales, or attract new leads to their business. Whatever the problem is that your company is facing, we use video along with digital marketing tactics to promote that video to solve your company’s problem. That’s the difference between what many companies that are considered video production companies do and what Wise Wolf Media does.
Video Marketing to Solve Business Problems
We understand that every single business has different pain points. What may be an issue for your type of industry is not the same for another type of industry, so before producing any type of video for your company, we’ll sit down with you and we’ll have several meetings to figure out what your problem is what your business goals, and how you’re trying to use video to achieve those goals. We’ll then figure out what the best tactic is to move forward and then once we produce this video, which we know that you’re going to absolutely love, we’ll use digital marketing tactics to promote that video. Some of the tactics that we use are: running Facebook or Instagram ads, and if you’re more of a b2b type of business, we’ll use LinkedIn to to promote and sponsor your content so that it reaches your ideal audience.
Reach Your Ideal Customer
The wonderful thing about using digital marketing to get the message out and get your video out to a wider audience is that it allows us to target and hone in and really identify the people who are the most likely to need or want your services. These will be the people we target with the ads. That means that your advertising dollars are going to be used to attract the most likely lead to convert right so instead of just promoting your video and having everyone see it. Even worse is not advertising your video and hoping that it reaches a wide audience organically. Unfortinately, organic reach in 2020 is absolutely dead. So if you’re planning on posting content on social media, no matter what the platform or content (video or images), and not putting any advertising dollars behind it, you’re essentially wasting your time. I hate to put it like that and I hate to burst your bubble, but that is the absolute truth. These platforms thrive on advertising dollars, so organic reach for your content has been slowly declining year after year. Maybe 10 years ago, if you had a thousand followers, maybe several hundred of those followers were able to see the content that you posted organically. In other words, without putting any type of advertising dollars behind it nowadays, that same with 1,000 followers may post and only reach twenty people. So what’s the point of producing content and using your company’s resources to produce content that only twenty or thirty people are going to see. That’s just not the best use of your time your company’s time or your company’s resources. That’s why it’s crucial to use advertising money to promote and boost posts that are are intended to grow your brand or bring in clients.
Video Marketing is an Investment – not an expense
By putting money into boosting posts with the goal of attracting clients, you’re not “spending,” you’re investing. The beauty about social media and digital marketing in general is that it allows you to track all of the money invested on ads and see your direct return on investment. That’s what makes our process so unique and effective. Not only will we create this video that will 100% elevate your brand right out of the gate, we then use digital marketing to attract and bring in your ideal client.
If this is something that you’d like to implement in your company and you’re looking to grow beyond the point that you’re at now, feel free to reach out to me.
vrojas@wisewolfmedia.com
About Wise Wolf Media:
We’re a Miami-based video production company that specializes in creating effective video content to help businesses elevate their brand and attract new clients.